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Qogita for Pharmacies: A Second Wholesaler for Your Front of Shop, With £100 Off Your First Order

If you run a pharmacy you already sell fragrance, skincare, haircare, oral care, baby and vitamins, and you probably buy them from one or two wholesalers because that is how it has always been done. Qogita puts hundreds of UK and European suppliers behind one checkout. I think every pharmacy owner should have an account open next to their usual price list, and this page explains why, what it is and is not, and how to get the credit.

By Suhail Oomer (Side Hustle Su) · Health and beauty seller, founder of Seller University, Qogita buyer for over two years · Updated 9 November 2026

The short version

Qogita is a wholesale marketplace. By its own count it lists stock from 600 plus vetted UK and European wholesalers, distributors and brands, around 20,000 brands and 500,000 products, mostly health, beauty, fragrance and personal care. You buy through one checkout, shipping is included, there are no import duties on EU stock and you get an invoice for every order. It is for your retail shelves, not the dispensary. Register with your company details, enter code SU100 and £100 comes off your first order. If you want a hand, send me five barcodes you buy every week and I will check them for you.

Why I am writing this for pharmacies

I sell health and beauty products online for a living and Qogita has been my main source for branded stock for a couple of years. In September I flew to their office in Amsterdam to see the company for myself, and one thing their growth team told me stuck: health, personal care and supplements are the next categories they are building out, and their enterprise side is already talking to large health stores and pharmacies.

Independent pharmacies are the obvious fit. You are VAT registered, you already sell these lines every day, and most of you are buying them through a rep or a weekly price list with a large minimum order. A pharmacist friend of mine opened an account last month after we went through his shelves together, which is what prompted this page.

I am a Qogita ambassador, so I earn a commission if you sign up with my code. I would still tell you to open the account if I did not, because the comparison costs you nothing.

What is actually on there for a pharmacy

The catalogue is strongest in fragrance and beauty, with health and personal care growing. The categories on the site are fragrance, makeup, hair, face, body, health, home and lifestyle, and household supplies. In practice that means:

Fragrance, including gift sets, which is where a lot of pharmacies make their Christmas margin.
Skincare, body and bath, from the mass market brands to the premium lines.
Haircare and styling.
Oral care, baby and personal care lines you already stock.
Health lines such as vitamins and supplements, which is the part Qogita is actively expanding.

Two newer features are worth knowing about. Bulk discounts are open to every buyer, and preorders direct from brands come with longer lead times of roughly two to six weeks and price reductions Qogita put at around 20% when I asked. There is also a watch list: save a product with a target price and Qogita tells you when it gets there, which is how you catch the lines that are nearly worth switching today and will be next month.

How it compares with your current wholesaler

One checkout, hundreds of suppliers. No rep, no account application per supplier, no waiting a week for a price list. My staff place our orders without me involved.
Minimums are set per supplier, often a few hundred pounds, rather than one big account minimum. You can mix several suppliers in one basket.
Shipping is included and there are no import duties on EU stock. Qogita's stated delivery window is within ten business days, UK stock is usually faster, and a basket from three suppliers arrives as three deliveries. Larger orders can come on a pallet.
An invoice for every order. Import VAT applies on EU stock as it does on any import, and you reclaim it as normal.
Damaged, short or wrong items are refunded through a claim with photos of the product and the barcode. I have been refunded every time I have had to use it.
Prices move. Suppliers compete on the same listing, so set alerts on the lines you care about rather than checking once.

What it is not

Not a pharmaceutical wholesaler. Qogita is a health and beauty marketplace, so this is for the retail side of the shop. Keep buying your medicines where you buy them now.
Not sale or return. There are no change of mind returns, because each supplier has its own policy and Qogita cannot coordinate hundreds of them. Only order what you know sells.
Not automatically cheaper. Some categories are very sharp, some are not. Compare line by line against your current invoice, which is exactly what the barcode check below is for.

Three checks before your first order

Packaging language

EU suppliers may ship stock with Spanish, Italian or German packaging. For anything going on a UK shelf you want English labelling, so check the listing or stick to UK suppliers for those lines, and ask support if it is not clear.

Shelf life

On vitamins, supplements and anything with a best before date, ask about shelf life before you order volume. Buy a small quantity first and check what arrives.

Supplier minimums

Build your basket around two or three suppliers rather than one product from twenty. The cart shows you which lines are ready to check out and which minimums you have not reached yet. If a supplier's minimum is high, look at what else they sell before you walk away.

Setting up takes about ten minutes

Register with your company details and company number. Add your VAT number so it appears on your invoices.
Enter code SU100 in the Sign Up Code box, or under Promotions in your account before your first order. The £100 sits as a balance and comes off that first order, so make it a proper one rather than a tiny test.
Set your shopping preference to the UK and Europe so you see the full catalogue.
Search the brands you already stock and compare against your last invoice. Save the near misses to your watch list.
Place the first order, check what arrives, then decide which lines move across for good.

If you want a walkthrough rather than a checklist, I have a short video on the setup here: getting started with Qogita step by step. Ignore the Amazon bits, the account setup is identical.

Send me five barcodes

Pick five lines you buy every week, send me the barcodes on WhatsApp and I will check them on Qogita against what you are paying now. No charge, no catch. If the numbers work I will walk you through your first basket; if they do not, you have lost ten minutes.

WhatsApp Su Register With SU100

Business WhatsApp, replies during UK office hours. Paid partnership with Qogita: I earn a commission if you sign up using my code.

Is Qogita legit?

Fair question when someone you have never met tells you to open a wholesale account. Qogita was founded in London in 2021, the team works from Amsterdam, every supplier is based in the UK or Europe and is vetted before it can list, and there is an authenticity guarantee and a claims process behind every order. I went to the office and asked the awkward questions on camera, after a seller I know lost £4,000 to a fake wholesaler he found online.

The full write up is in my Qogita review, and the 47 minute conversation with their growth team is on the inside Qogita page, including the part about pharmacies and the categories they are adding next.

Frequently Asked Questions

Is Qogita a pharmaceutical wholesaler?

No. Qogita is a wholesale marketplace for health, beauty, fragrance and personal care products. It is for the retail side of a pharmacy, not the dispensary, so your medicines stay with your current licensed wholesaler.

Do I need a company or a VAT number to buy on Qogita?

Qogita is business to business, so you register with your company details and company number. A VAT number is optional at sign up, but as a pharmacy you will want yours on the account so your invoices carry it.

Is there a minimum order on Qogita?

Each supplier sets its own minimum order value, often a few hundred pounds, and you can combine several suppliers in one basket. There is no overall account minimum.

How long does delivery take and is shipping included?

Shipping is included in the price. Qogita's stated delivery window is within ten business days, UK stock usually arrives sooner, and goods ship directly from each supplier, so a basket with three suppliers arrives as three deliveries.

Do I pay import duty or VAT on stock from EU suppliers?

There are no import duties and no customs paperwork for you to do. Import VAT applies, as with any import into the UK, and a VAT registered pharmacy reclaims it in the normal way.

Can I return stock that does not sell?

No. Qogita does not offer sale or return or change of mind returns. Damaged, short or incorrect deliveries are refunded through a claim with photos of the product and barcode.

Are the products genuine?

Every supplier is based in the UK or Europe and is vetted by Qogita before it can list, including checks on registration, premises and trading history, and Qogita offers an authenticity guarantee with a claims process behind it. I have placed well over fifty orders without an authenticity problem.

How does the £100 SU100 credit work?

Enter SU100 in the Sign Up Code box when you register, or under Promotions in your account before your first order. The credit is deducted from your first order. New accounts only.

Open the account, then compare line by line

Code: SU100Sign Up With SU100

Enter SU100 in the Sign Up Code box at registration, or under Promotions in your account before your first order. Paid partnership with Qogita: I earn a commission if you sign up using my code. Nothing on this page is financial advice, always run your own numbers.