Experts in building brands on Amazon, TikTok Shop and Shopify

Founded by Suhail, also known as Side Hustle Su. We have helped hundreds of sellers around the world launch their own private label brands, grow them with content, and scale them across every major marketplace.

What can we help with right now?
Reselling

Flipping products on Amazon? Get the exact tools, wholesalers, discount codes and free guides Suhail uses to source and sell.

 Building A Brand

Start your own private label brand from scratch inside The Multiplier Method. Watch the free training to see if it is right for you.

 Scaling A Brand

Already selling? Book a call with Suhail and Yamin to map out how to grow your brand with UGC, ads and new channels.

 Content Creation

Hire vetted UK creators for ready to post vertical video, or join as a creator and get paid to promote brands.

Not sure which one you are? Start with Building A Brand and we will point you in the right direction.

Free guides from Seller University

Seller University is the UK training and mentorship company founded by Suhail Oomer, known as Side Hustle Su, to help people build private label brands and sell on Amazon, TikTok Shop and Shopify. Start with these.

How to start a private label brand

Finding a product, the criteria we check, sourcing, white label and how a student launched for £700.

Canton Fair guide for UK sellers

2027 dates and phases, registering, the apps you need, halal food and mistakes to avoid in Guangzhou.

Qogita review for Amazon sellers

Is it legit? What I found when I visited their Amsterdam office, plus £100 off with code SU100.

TikTok Shop vs Amazon calculator

Compare your profit on both platforms before you order stock.